BrillKids, Inc. is committed to providing you with a trusted environment on our Website. This Privacy Policy discloses how we collect, protect, use, and share information gathered about you on our Website. Except as specifically mentioned below, this Privacy Policy only applies to information gathered on our Website and does not apply to information collected by us through other means. You will know that you are on our website because each page will have a direct link to this Privacy Policy.
We hope that this Privacy Policy will help reinforce your confidence in our Website and enhance your experience on the Internet.
Automatic collection of information
As a general policy no personal information is automatically collected from users of this website. Certain non-personal information, such as a user’s IP address, Internet service provider, operating system, browser type, domain names, access times, the length of user visits and user requests made during visits are collected. This is used to enhance the online experience for users, to provide UNV with information such as the number of visitors and their broad demographics, and to help diagnose problems with our servers. The information is collected by the use of a ‘cookie’.
Information You Provide
To sign up to receive products and promotional information and register to participate in one of our forums and beta testing programs require that we collect personally identifiable information. As well, when you make a purchase, access specific pieces of content or contact us via e-mail, we will gather personally identifiable information. You will always know when personally identifiable information is collected because you will have to supply that information to us or give your permission for us to collect that information. For most activities, we collect only your first and last name, e-mail address, postal address, and birth date. When you make a purchase, we also collect your credit card information and shipping information; however, we do not store credit card information on our website. We may also receive personally identifiable information from our business partners, which we will use according to this Privacy Policy.
Information Collected from You
Our Website uses information collected through technology to make our site more interesting and useful to you. In some circumstances, it may not be readily apparent to you that such information is being collected. For instance, when you come to our site, your IP address is collected. An IP address is often associated with the portal through which you enter the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable.
At times we also store information regarding the frequency with which our visitors visit various parts of our site and where on our site they visit. We may combine this information with personally identifiable information to identify a visitor in order to provide relevant content, ads, and e-mails to that visitor, as well as to enforce compliance with our Terms of Service, and to protect our service, site, visitors, and other parties.
Cookies
Cookies are pieces of information that our website sends to your computer while you are viewing it. These pieces of information allow the website to remember important information that will make your use of our site more efficient. Companies operating on the Internet use cookies for a variety of purposes. For instance, when you return to a website, cookies can be used to enable a site to remember who you are, so you don't have to log in again. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to the features that depend upon these cookies meaning the your Web experience might be less smooth and the services that rely upon cookies may not function properly.
Subscription forms
The BrillKids website uses subscription forms for individuals to subscribe to email newsletters and to join the discussion forums. We collect your email address to provide you with the information that you request. We may use your details to contact you with updates about new content on this website and our events and campaigns. However, you will always have the opportunity to opt out of receiving further information; see the "Unsubscribe/opt out" section below.
Double opt-in process
In order to prevent misuse of our users’ email addresses, we have put in place a double opt-in process for subscribing to the newsletters and joining the discussion forum: You have to submit your email address to receive email newsletters of your choice or to join the forum. Our server sends you a confirmation email to check the validity of your email address and asks you to confirm your subscription. Your reply to this email is necessary for completing your subscription to any of our email newsletters and to the discussion forum.
Use of Information
BrillKids uses personally identifiable information collected online in a number of ways. One of the ways we use such information is to complete transactions. For instance, if you purchase an item from BrillKids online, we use your information to process your order. If you contact us for help, we will use the information to respond to you. We also use your information to notify you if you've won a game or contest. Information you supply us with is used to send you e-mail updates and newsletters about our products and our Website. We also use the information you provide to send you e-mail and postal mail promotions.
Additionally, at times, we may supplement a visitor's record with data from a third party in order to better serve our visitors by providing, among other things, relevant content, ads, and e-mail and to send postal mail promotional materials. This third party data may be either general demographic information or information specific to our individual visitors. For example, with respect to general demographic information, there are companies that infer a consumer's preferences based on the consumer's zip code. With a zip code, these companies can generally infer home ownership, vacation choices, television viewing habits and similar characteristics. With this additional information, we can then better customize our content, ads and email based on these inferred characteristics. The data that we obtain in this manner from third parties will not be shared with any third party, except as permitted by this Privacy Policy.
BrillKids will not share information with companies or other organizations
It is possible for you to use our site without giving us any personally identifiable information. As mentioned above, there are also ways to limit the information collected through technology. In addition, if you register and then change your mind you, can request at any time that we not send future promotional communications to you either through unsubscribing through our subscription management page (http://www.brillkids.com/newsletter.php) or by e-mailing us (info@brillkids.com) and stating your request (with respect to both e-mail and postal mail communications).
Security
The importance of security for all personally identifiable information associated with our visitors is of utmost concern to us. We take technical, contractual, administrative, and physical security steps to protect all visitors' information. When you provide credit card information, our shopping services vendor uses secure socket layer (SSL) encryption to protect it. There are some things that you can do to help protect the security of your information as well. For instance, never give out your password, since this is what is used to access all of your account information. Also, remember to sign out of your account and close your browser window when you finish surfing the Web so that other people using the same computer won't have access to your information.
How can I access my account information?
You can easily access your account information by clicking on the Account link on the upper right hand of any BrillKids.com webpage. If you need further assistance, please send an e-mail with your questions or comments to info@brillkids.com.
Amendment to Privacy Policy
BrillKids may amend this Privacy Policy from time to time. If we make any substantial changes in the way we use your personal information, we will notify you by prominently posting notice of the changes on our Website.
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